EU Privacy Policy

In this Statement of Privacy Principles, we describe how K2M processes personal information. Personal information is information relating to you that we can use to specifically identify you, such as your name, telephone number, e-mail address, address, or date of birth, or any other information that will allow us to identify you.  Preservation of, and respect for the personal information of our customers, business colleagues, and vendors is critical to our continued success. We will always process personal information by applying the following principles:

  • Lawfulness, fairness, and transparency – we will communicate clearly to you the information we intend to process and the purpose for which we intend to process it.
  • Purpose limitation – we will only use your information for the specific purposes we have disclosed to you.
  • Minimisation and proportionality – we will only collect the data necessary to carry out the purposes we have disclosed to you.
  • Quality and accuracy – we will endeavor to make sure your personal data is complete and up to date.
  • Storage limitation – we will only keep your data for as long as is necessary to fulfil the purpose or, if longer, as required by law.
  • Integrity and confidentiality – we will keep your personal data secure and confidential.
  • Accountability – we will comply with data protection laws, directives, regulations and principles.
Use of Cookies

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When Do These Privacy Principles Apply?

These Privacy Principles apply when we process personal information collected from individuals in Europe. They apply whether we obtain the personal data directly from an individual or from another individual or company that identifies an individual.

What is Data Processing?

Data processing is any operation or set of operations performed using personal information, wholly or partially by automatic means, including collecting, using, disclosing, adapting, altering, correcting, retrieving, combining, blocking, erasing, transferring, destroying, recording, organizing, storing, disseminating, or otherwise making available and using personal information.

How We Collect Personal Information

We may collect personal information in a variety of ways. For example:

  • when you engage in a commercial transaction with us or contact us for information on our products or services.
  • when you visit our website and fill out a survey, registration form for one of our events, indicate your preferences as to how you wish to receive information from us via the web or otherwise.
  • when you send us an e-mail.
  • indirectly, by combining information we have gathered through cookies that do not contain personal information with data provided to us by you.

How We Process Personal Information

We may process your personal information (other than sensitive information, which is discussed separately below):

  • to respond to your requests and enquiries.
  • to perform a contract or for contract negotiations with or about you.
  • to develop records, including records of your personal information.
  • to contact you by email (or in other ways with your permission) with information that might be of interest to you, including information about clinical trials and about products and services of ours and of others.
  • for analytical purposes and to research , develop and improve programs, products, therapies , services, and content.
  • to remove your personal identifiers (your name, e-mail address, phone number, ) so that information is anonymised. Once we have anonymised your information, it is no longer personal information and is not subject to this Statement of Privacy Principles.
  • to personalize your access to our web sites, for example, by telling you about new features that may be of interest to you.
  • to enforce this Statement of Privacy Principles and otherwise protect your rights or property.
  • to protect your vital interests or someone else’s health, safety, or welfare.
  • to comply with a law or regulation, court order, or other legal obligation.
  • for our other legitimate interests, unless such processing will unfairly prejudice your rights or freedoms.
  • in other ways to which you consent.

What Is Sensitive Information?

Some types of personal information are sensitive information.  Sensitive information is personal information revealing or relating to your health, your racial or ethnic origin, religious or philosophical beliefs, sex life, political affiliation, or trade union membership.  We will only collect and process your sensitive information:

  • in ways for which you have given your explicit consent;
  • to protect your vital interests , in cases where your explicit consent cannot be given or reasonably requested ;
  • as permitted or required by national law;
  • to establish, exercise, or defend a legal claim.

We may contact you periodically in person, by e-mail, by mail, or by telephone to provide information regarding programs, products, services and content that may be of interest to you, unless you advise us that you do not wish to receive marketing or market research communications from us. If applicable, law requires that we receive your explicit consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your explicit consent.

Sharing Your Personal Information With Third Parties

We will not share your personal information with an unrelated third party without your consent, except as otherwise provided in this Statement of Privacy Principles.

In the ordinary course of business, we will share some personal information with companies that we hire to perform services or functions on our behalf. For example, we may use different vendors or suppliers to ship our products.  In these cases, we provide the vendor or supplier with only the information necessary to process your order such as your name and delivery address.

We will not sell, exchange, or publish your personal information, except in conjunction with a corporate reorganization, sale, merger, dissolution, or acquisition.

We may disclose your personal information to third parties when that disclosure is necessary to:

  • enforce this Statement of Privacy Principles;
  • protect our rights or property;
  • protect someone’s health, safety or welfare;
  • comply with a law or regulation, court order, or other legal process.

Transferring Personal Information Outside The EEA

We may transfer information out of the country in which it was collected to any country or territory in the European Economic Area and to any other country that is recognized by the European Union as having adequate privacy protections. We will transfer information to other areas only if:

  • the transfer is necessary for the performance or future performance of a contract in which you are involved; or
  • if you consent to the transfer; or
  • if the data will be adequately protected in the other country, by contract or other protection (for example, if the recipient is in the United States, it is Privacy Shield certified or an appropriate data protection agreement meeting the requirements of the GDPR is in place).

Security Of Personal Information

We use reasonable physical, administrative, and technical safeguards to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. We also restrict access to your personal information to those employees and contractors who need to know that information to do their jobs. You should keep in mind that no Internet transmission is ever 100% secure or error-free. In particular, e-mail sent to or from us may not be secure; therefore, you should  take special care in deciding what information you send to us via e-mail.